Essentially, Groups are more like a private club or networking group. Pages are meant to be promoting a certain product/service/brand/celebrity.
Here’s a table drew up that displays some of the differences:
Page | Group | |
Purpose | Represent particular person or brand | Collaborative environment for group of people |
Restrictions | Public or admin-only | Public, closed (visible but must request to be added) or secret (cannot be found by search or any other means) |
Add people | No (can suggest page) | Yes – only those who are Facebook friends of Group members |
Facebook Notifications for fans/members | Only if someone comments on/likes the post you have made or commented on. | Default: FB notifications (and potentially email) for all new wall posts (by anyone) – can be changed. |
Posting restriction | Posting can be restricted to Page admins only or open to everyone | Posting can be restricted to Group admins only or open to everyone |
Wall | Yes | Yes |
Post images | Yes | Yes |
Comment/Liking ability | Yes | Yes |
Create events | Yes | Yes |
Applications/tabs | Yes | No |
Posts fed to newsfeed | Yes | No |
Polls | Yes | Yes |
Create shared docs | No | Yes |
Group/Page email address | No | Yes – this means the group members have access to a group email address that when used sends content directly to the Group wall. |
Chat | No | Yes – through chat bar |
View other fans/members | No | Yes |
Advertising | Yes | Yes – unless closed group |
Vanity URL | Yes – you can choose | No – though it is a logical URL determined by Group name. Eg. www.facebook.com/groups/groupname although sometimes it may have a string of numbers at the end. |
Indexed by search engines | Yes | Yes – but not if secret |
Notes | Anyone can search, find and join a Page unless it is set to admin-only. Admins have the ability to delete/ban people. | Anyone who is a member can add another member. This can lead to groups getting out of control. However admins are able to delete/ban people from the group. |
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